The Audi e-tron is the market leader

2020-07-29

 

Following the results of the first half of the year Audi e-tron became the most popular electric car on the Ukrainian car market. In just 6 months, 60 new Audi e-tron have been sold. Sales growth - 20 times.

Thanks to the popularity of the Audi e-tron, the segment of new electric cars in Ukraine showed a positive dynamics of + 8% (with the market falling by -5%). At the same time, the electric crossover from Audi occupied 18.5% of the market of new crossovers (a year ago it was only 1%). Among the electric SUVs presented on the Ukrainian market, every third car sold is an Audi e-tron. Porsche Ukraine represents on the Ukrainian market Audi e-tron and Audi e-tron Sportback (as hatchback) with the engine capacity of 300 kW (in the Boost mode), all-wheel drive quattro and a power reserve of 446 km.

CEO of Porsche Ukraine Josef Graf, "The automotive market of Ukraine has great potential, especially when it comes to the development of the electric car market. We are glad that the demand of Ukrainians for new technologies is growing and we are trying to do everything possible to make the owners of the new Audi e-tron enjoy their cars. Of course, we hope for a rapid growth of infrastructure, which will contribute to the growth of the Ukrainian electric car market at a rapid pace."

The Audi e-tron is the worldwide market leader in its segment. 

In the first half of 2020, Audi delivered 17,641 e-tron models to customers worldwide. This corresponds to an increase of 86.8 percent as compared to the previous year - despite the difficult market situation due to the coronavirus pandemic. The fully electric Audi model is therefore way ahead of its competitors in the full-size battery electric vehicle SUV segment worldwide. It is even the overall top-selling electric SUV in Europe.

The Audi e-tron is highly sought after in the Scandinavian market in particular. In Norway, which is the pioneering country when it comes to electric mobility, it was the top-selling passenger-car model in the first half of the year. The e-tronmakes up 92 percent of the volume of Audi models delivered in Norway. It also makes up a significant portion of deliveries in Iceland (93 percent), Sweden (12 percent), and Israel (14 percent).

In the USA, the e-tron has recorded an increase in sales by more than 50 percent as compared to the previous year.

The success of the Audi e-tron arises mainly from its everyday usability. In addition to the large passenger-compartment space, its long-distance range plays a decisive role here. Longer distances can be managed easily with the e-tronSportback 552, which has a range of 446 kilometers (277.1 mi) (WLPT), and the e-tron 553, which has a range of 436 kilometers (270.9 mi) (WLTP).

Awards in many categories

The Audi e-tron is a winner, as demonstrated by the numerous comparative tests and awards it has won. In 2019, the e-tron won more than two thirds of all comparative tests. In addition, readers of "AUTO BILD Allrad" magazine voted the e-tron "all-wheel drive car of the year" in the "all-wheel drive hybrids and electric cars" category in Germany in 2019. The e-tron won the "Goldenes Lenkrad" (Golden Steering Wheel) in the "large SUVs" category, prevailing against competitors powered by a combustion engine. In the "company car of the year 2020" award, the e-tron won in the "electric cars full-size/luxury class" category.

The e-tron also receives awards in other countries regularly. In the USA, the model recently won the "Wards 10 Best Interiors" award for its futuristic interior. The US magazine "Green Car Reports" named the Audi e-tron the "Best Car To Buy 2020." The e-tron also convinced the US Insurance Institute for Highway Safety (IIHS) in crash tests and was the first electric car in the world to receive the "Top Safety Pick+." 

The technical innovations of the Audi e-tron also convinced experts. For example, Audi won the "Display Industry Award 2020" of the "Society for Information Display" (SID) for the development of the virtual exterior mirror. This award is one of the highest distinctions in the industry. The technology is also well received by customers. One third of all buyers opted for the camera-based exterior mirrors.

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