Volkswagen & Volkswagen Commercial Vehicles unveil New Brand Design and new Logo in Ukraine
2019-11-11
November 11, 2019, , Volkswagen & Volkswagen Commercial Vehicles have launched communication about new logo and New Brand Design.
Volkswagen & Volkswagen Commercial Vehicles have become more striking and more emotional by emphasizing on people and their feelings they experience when interacting with our products.
The brand's DNA that we are used to associate with Volkswagen has now been augmented with a sense of humor, finesse and clarity, openness and focus on people. The Volkswagen Commercial Vehicles brand had been deeply intertwined with the Volkswagen rebranding process. During this adaptation, the brands had been paying uttermost attention to development of communications that would fit the target groups of our clients precisely and manifest the digitized future.
The new logos of Volkswagen & Volkswagen Commercial Vehicles have become more modern, clearer and plainer, while adapting to the modern needs in the digitalized environment as best as possible.
The new brand design was presented at the International Motor Show Germany (IAA Frankfurt) on September 9, 2019. The new logo emerged on the company's headquarters building in Wolfsburg with the opening of Volkswagen Group's night press conference.
The transition to the new brand design will be occurring gradually all over the world and is supposed to have been finished by the middle of the next year.
In Ukraine, first steps on the way to rebranding have already been taken - the logo has been replaced, transition to the new platform of official sites of Volkswagen and dealership network in Ukraine has been completed, and the logos have also been updated in the official social media accounts and other communication channel.
From now on, all Volkswagen's new communications in Ukraine will shine in new colors and hues and will be conducted in line with the new brand design principles and standards.
You can check the new looks and feels of the Volkswagen & Volkswagen Commercial Vehicles official site in Ukraine by the following links:
